Privacy Policy

Last Updated: April 2, 2020

F1 Technologies, LLC and its affiliates ("we" or "F1 Technologies") are committed to protecting your privacy and informing you about how your information is used. In order to provide you, our members, with our services, we need to collect certain information about you and the vehicles you rent through the Service. We will not use or share your Personal Information (defined below) with anyone, except as described in this Privacy Policy.

This Privacy Policy applies to the F1 Technologies website ( the F1 Technologies app, and any F1 Technologies-operated websites and apps that link to this Privacy Policy (collectively, the "Service"). This Privacy Policy does not apply to information we collect by other means (including offline) or from other sources. In addition, the Service may contain links to third-party websites and services that are not owned or controlled by F1 Technologies. We are not responsible for the privacy practices related to or the content of such third party websites and services, and you visit them at your own risk.

If you have any questions or concerns regarding our privacy policy, please contact us in one of the ways provided below.

What is Personal Information?

"Personal Information" means information that identifies you as an individual, that we can combine with readily available information to identify you as an individual, or that we can use to contact you.

How We Collect and Use Information

The principle purposes for which we collect and store information, including Personal Information, are to process your application, allow you to reserve and use the vehicles offered by dealers for rent through our Service, authorize payment, bill you, respond to your inquiries, improve our products and services, maintain your account with us, protect our rights, and comply with our legal obligations.

F1 collects information that you voluntarily submit to us, such as your name, email address, postal address, or telephone number, if you include that information in a form, survey, an email, a text message, over the telephone, in an instant message, or by other means. Your telephone calls and email correspondence with us may be recorded or monitored for quality control, training, and similar purposes. By using these communication methods, you are consenting to the recording or monitoring of your calls and emails with F1.

If you apply to join the F1 subscription program (the "Program"), we collect Personal Information as you proceed through the stages of our application, membership agreement, and reservation process. In addition to your name and contact information, we also collect your driver's license number and the jurisdiction in which you are registered and credit card or other payment information. We may also collect information such as your driving record by ordering one or more consumer reports on you from third parties who perform motor vehicle record checks. This information may be used to process your application and, if you are approved, for the purposes described below.

If you join F1 and use our services, we collect information about your reservations (dates, times, locations, etc.) and your use of the F1 Service (return time, mileage, accidents, etc.). We use this information to bill you, respond to your inquiries, provide and improve our products and services and maintain your account with us, to personalize your F1 experience (i.e., by understanding your preferences), and to provide content and offers that we think may be of interest to you. To learn more about how F1 customizes the content and offers you receive, please see "Advertising and Personalized Content" below. From time to time we will send newsletter emails. To unsubscribe from our newsletters, please follow the instructions provided in the newsletters you have received.

Vehicles rented through the Service may be equipped with Global Positioning System (GPS) vehicle tracking technology and other telematics technology further described in the Membership Agreement. GPS is a network of satellites that allows us to determine the location (latitude and longitude) of vehicles rented through the Service. This information is transmitted to F1 and temporarily stored (including while a vehicle is being rented to you by a dealer through the Service). F1 uses this information for a variety of important purposes. For example, we may use GPS data to help you find a car you have reserved, to provide roadside assistance when you need it, to ensure that a car is available at the place and time you have reserved, to alert us when a vehicle rented through the Service is likely to be returned late, to identify potential violations of the Membership Agreement and applicable dealer rental agreement, and to locate lost or stolen vehicles rented through the Service.

When you visit the F1 websites, our servers automatically log certain information about your use of our websites, such as your IP address, your browser type, operating system, browser language, and service provider. We also collect information about your activities on our websites, such as the pages you visit or the ads or links you click on. The first time you visit a F1 website, F1 assigns you a unique number, which is stored in one or more cookies on your computer's hard drive. These cookies help us distinguish new visitors from returning visitors and enable us to measure the effectiveness of content on the website and refine and tailor that content to suit our visitors' interests. If you have joined F1 or provided other Personal Information about yourself (for example, if you send us an email), your cookie ID can be associated with you personally. To learn more about cookies and how F1 customizes the content and offers for you, please see "Advertising and Personalized Content" below.

How Might We Transfer Personal Information to Third Parties?

Except as described in this Privacy Policy, F1 will not share your Personal Information with third parties unless we obtain your consent. We share Personal Information under the following circumstances:

  • To Dealers to Provide You with Access to Vehicles: We disclose certain Personal Information to dealers who, through the Program, provide you with access to their vehicles. For example, we provide dealers with basic contact information (phone and e-mail address) to facilitate communication between you and the dealer (including to facilitate the dealer sending promotional codes to you). Although we do not share detailed GPS information with dealers, we provide the dealer with the last known parked location of a vehicle to help protect the dealer from loss of its vehicle.
  • To Service Providers to Provide the Service: We disclose your Personal Information to service providers acting on our behalf or under our instructions, including for purposes relating to the operation, maintenance, administration, improvement, and oversight of our services, websites and advertising services, or to fulfill your requests for information or service.
  • To Process Your F1 Membership Application: If you apply for F1 membership, we share certain Personal Information with service providers who help us obtain your driving record. We do not share Personal Information with such service providers beyond what is necessary to approve your application. In addition, if you are associated or affiliated with another, primary account (for example, if you are an associate member or affiliated with a business's or university's account), the primary account holder or administrator of that account may have access to limited information regarding your use of our services.
  • In Connection with a Merger or Acquisition Transaction: We may disclose Personal Information in connection with a corporate transaction, proceeding, or reorganization involving the business activities for which the information is maintained. In the event that ownership of F1 or its business was to change as a result of a merger, acquisition, or transfer to another company, Personal Information may be transferred. If such a transfer results in a material change in the way Personal Information about you is used, we will provide notice about the choices you have to decline to permit such a transfer.
  • To Respond to Legal Process: F1 may disclose Personal Information, including location/GPS data, as required by law (for example, a court order, search warrant or subpoena) or requests from law enforcement authorities; in other circumstances in which F1 believes the Service, the Program, or the dealers’ vehicles are being or has been used in violation of the applicable law or otherwise in the commission of a crime; when we have a good faith belief that there is an emergency that poses a threat to the safety of you or another person; or when necessary to protect the rights or property of F1 or third parties.

Communication Preferences

With your permission, F1 may send you messages with offers that we believe will be of interest to you. We may also present you with offers on behalf of our dealers. If you do not want us to send you promotional emails, follow the instructions provided in the messages you have received. You may not be able to opt out of receiving certain messages relating to the Service, such as security alerts.

Advertising and Personalized Content

F1 may also use third party ad network providers and other service providers to help present customized content and offers on our websites. These providers use cookies, web beacons, or similar technologies on your computer to help present, better target, and measure the effectiveness of their content and advertisements, using data gathered over time and across their networks of web pages to determine or predict the characteristics and preferences of their audience. We may share certain non-personal information about you (such as age and zip code) with certain ad network and service providers to help them deliver more relevant content and advertisements through their networks. The use of cookies, web beacons, or similar technologies by content and ad network providers is subject to their own privacy policies, not ours.

Cookies are text files that are placed in your computer's browser, and that can be used to help recognize you on the F1 websites. We use both session ID cookies and persistent cookies. A session ID cookie expires when you close your browser. We use session cookies to maintain session state and user identity. A persistent cookie remains on your hard drive for an extended period of time. We use persistent cookies to help remember user preferences. You can remove persistent cookies by following directions provided in your Internet browser's "help" file. To assist us with analyzing our website traffic through cookies and similar technologies, we use analytics services such as Google Analytics. For more information on Google Analytics’s processing of your information, please see "How Google uses data when you use our partners' Services or apps."

You can control browser cookies through your browser's settings. You can control Flash cookies via the Adobe Flash application on your computer, or by going to the Adobe Flash Player website, which allows you to view, modify, and delete Flash cookies. You may delete cookies or set your browser to alert you when cookies are being sent. If you reject all browser or flash cookies, however, some areas of our sites may not function. You may also request to opt-out of an advertiser’s use of cookies by visiting the National Advertising Initiative or the Digital Advertising Alliance. If you opt out of such cookies, you will continue to receive advertisements, but those advertisements will no longer be personalized for you.

Our website includes social media features, such as buttons that allow you to share or "like" a page, or other interactive mini-programs that run on our site. These features may collect your IP address, which page you are visiting on our site, and may set a cookie to enable the feature to function properly. The company providing such features may combine the information collected from our website with any of your Personal Information that they may have. Social media features and widgets are either hosted by a third party or hosted directly on our site. Your interactions with these features are governed by the privacy policy of the company providing it.

Children's Privacy

We do not knowingly solicit or collect individually identifying information from children under the age of 13.

Use of the Service Outside the United States

F1 complies with the EU-US Privacy Shield Framework and Swiss-US Privacy Shield Framework (collectively, “Privacy Shield”) as set forth by the US Department of Commerce regarding the collection, use, and retention of Personal Data from European Union (the “EU”) member countries and Switzerland. F1 has certified to the Department of Commerce that it adheres to the Privacy Shield Principles of Notice, Choice, Accountability for Onward Transfer, Security, Data Integrity, Purpose Limitation, Access, Recourse, Enforcement, and Liability. A violation of our commitment to Privacy Shield may be investigated by the Federal Trade Commission and/or the United States Department of Commerce. If there is any conflict between the policies in this Privacy Policy and the Privacy Shield Principles, the Privacy Shield Principles shall govern. To learn more about the Privacy Shield program, and to view our certification page, to the extent available, please visit

In compliance with the Privacy Shield Principles, F1 commits to resolve complaints about your privacy and our collection or use of Personal Data about you. Persons from the EU or Switzerland who have inquiries or complaints regarding this Privacy Policy should first contact us via email at:

F1 has committed to refer unresolved privacy complaints under the Privacy Shield Principles to JAMS, an alternative dispute resolution provider located in the United States. If you do not receive timely acknowledgment of your complaint, or if your complaint is not satisfactorily addressed, please visit for more information and to file a complaint..

These recourse mechanisms are available at no cost to you. Damages may be awarded in accordance with applicable law. Please note that if your complaint is not resolved through these channels, under limited circumstances, a binding arbitration option may be available before a Privacy Shield Panel. In cases of onward transfer to third parties of data of EU or Swiss individuals received pursuant to the Privacy Shield, F1 is potentially liable.

How May I Review and Correct My Personal Information?

F1 is committed to providing you with reasonable and practical access to your information to allow you the opportunity to identify inaccuracies. If you are a member of F1, you can review and correct certain Personal Information in the F1 app on the Account screen. If you would like to access, delete and/or correct other personal information held by F1, please contact us in one of the ways provided below, and we will respond to your request in accordance with applicable law, but in any event within 30 days. When commercially practicable, if F1 is informed of the inaccuracy of Personal Information, we will make the appropriate corrections. Depending on where you live, you may have a right to lodge a complaint with a supervisory authority or other regulatory agency if you believe that we have violated any of the rights concerning Personal Information about you. We encourage you to first reach out to us at so we have an opportunity to address your concerns directly before you do so.

We will retain your information for as long as your membership account is active, as needed to provide you services, or as required by law. Please contact us if you wish to cancel your account or request that we no longer use your information to provide you services. We will retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

What Security Measures are Used to Protect My Personal Information?

F1 has established safeguards, such as SSL encryption, to help prevent unauthorized access to or misuse of Personal Information, but cannot guarantee that your personal information will never be disclosed in a manner inconsistent with this Privacy Policy (for example, as a result of unauthorized acts by third parties that violate applicable law or the policies of F1 and its affiliated providers). We use a password to help verify your identity before granting access or making corrections to any Personal Information about you. It is your responsibility to safeguard your password, which you should never disclose to a third party. If you contact us by phone, we will ask you to verify certain information related to your account before providing any access to Personal Information.

How Might We Update this Privacy Policy?

We may change this Privacy Policy from time to time, so it is advisable to review it frequently. Changes to this Privacy Policy will be announced on our website or through similar means and all amended terms shall be automatically effective no less than seven (7) days after such announcement.

Your California Privacy Rights

If you are a California resident, California Civil Code Section 1798.83 permits you to request information regarding the disclosure of personal information (as defined by California law) by F1 to third parties for the third parties’ direct marketing purposes. To make such a request, please contact us using the Contact Information provided below.

Contact Information

If you have questions about our handling of personal information, you may write to us at or at the address below.

Corporate Identity

F1 Services, LLC is located at 2002 Summit Boulevard, Suite 750, Atlanta, Georgia 30319.